South African Trade Publisher of the Year 2016 & 2017

Search for your favourite author or book

Present Shock: When Everything Happens Now

Recommended Price 
March 2014
About the book: 
People spent the twentieth century obsessed with the future. We created technologies that would help connect us faster, gather news, map the planet, and compile knowledge. We strove for an instantaneous network where time and space could be compressed.
Well, the future’s arrived. We live in a continuous now enabled by Twitter, email, and a so-called real-time technological shift. Yet this “now” is an elusive goal that we can never quite reach. And the dissonance between our digital selves and our analog bodies has thrown us into a new state of anxiety: present shock.
Douglas Rushko weaves together seemingly disparate events and trends into a rich, nuanced portrait of how life in the eternal present has affected our biology, behavior, politics, and culture.
“Invaluable.” — The New York Times
“This is a wondrously thought-provoking book.” — Walter Isaacson
“A sobering wake-up call to collectively reexamine our relationship with time before we’re blindsided by an unwelcome future.” —Booklist
Other titles by this author