Fashion designer, couturier and stylist Simon Rademan has been designing couture since 1989. Publicly known as a fashion savant and style ambassador, he has made a vast contribution to the world of style and etiquette, and is undoubtedly one of the most respected fashion and style gurus in South Africa. His acclaimed annual best- and worst-dressed list has made him a celebrated name in the fashion industry. He is often approached for his interpretation of fashion and style by top media organisations and those in the know. His global clientele varies from home executives and businesswomen, to celebrities, brides and the hottest red-carpet personalities.