South African Trade Publisher of the Year 2016 & 2017

Search for your favourite author or book

Truth: A User's Guide

ISBN 
9780593079331
Format 
Trade Paperback
Recommended Price 
R320.00
Published 
March 2018
About the book: 
For fans of Nudge,  Blink  and The Art of Thinking Clearly,  a fascinating dive into the many ways in which 'competing truths' shape our opinions, behaviours and beliefs.
 
We like to think that there is a clear distinction between true and false. Unfortunately, the reality is far murkier.
 
Hector Macdonald has spent his entire career exploring the ways that two completely true statements about the same thing can give wildly different impressions to the people listening. For instance, the internet can be described as a place that spreads knowledge or a place that spreads misinformation and hatred. Both statements are true, but they would paint radically different pictures of the internet for person who had never heard of it before.
 
Now, in Truth: A User's Guide,  Macdonald explains how and why these so-called 'competing truths' are used intentionally and unintentionally by businesses, media, politicians, advertisers and even regular people having regular conversations. He shows how understanding competing truths makes us better at navigating the world and more influential within it. Combining great storytelling with practical takeaways and a litany of fascinating, funny and insightful case studies, Truth  is a sobering and engaging read about how profoundly our mindsets, attitudes and actions are influenced by the truths that those around us choose to tell.

Others also viewed

When Karl wakes up in a dilapidated house on the outskirts of a South African mining town, he...
When baby Oliver breaks his arm, no-one can (or will) say how it happened. His mother is exhausted...
A war-hardened veteran returns home to discover her worst nightmare come to life, in this gripping...
Steve Hofmeyr word as skrywer van Afrikaanse fiksie hoog aangeslaan. Sy Vier briewe vir Jan Ellis...