Thinking the Future

About the book

Do you know how to think about the future? All our decisions are about the future, whether it’s tomorrow, next year or the next decade, yet our choices are often undermined by desires, expectations and common mental mistakes – making assumptions, worrying about things we can’t control, missing signals because we’re distracted by the noise. But if you can learn how to think, you can learn how to look ahead. Isaac Newton said: ‘If I have seen further than others, it is by standing on the shoulders of giants.’ In Thinking the Future, Clem Sunter and Mitch Ilbury teach us the futurist’s art of decision-making by reimagining seminal concepts from some of history’s greatest thinkers. They encourage foxy, flexible mindsets and reject...