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Penguin Random House South Africa

Categories: International Non-Fiction, Non-Fiction, Science & Medicine, Adult
ISBN: 9780552175364
Published: March 2022
Imprint: Penguin
Page Extent: 400
Format: Paperback
RRP 295.00

Black and White Thinking

Formats & Editions

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Paperback
About the book

A Malcolm Gladwell, Susan Cain, Daniel Pink and Adam Grant NEXT BIG IDEA book club read about how to avoid the pitfalls of too little, and too much, complexity.

'Essential insights into the character of human choice and decision-making.' ROBERT CIALDINI, bestselling author of Influence
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In this groundbreaking exploration of how our brains work, psychologist Professor Kevin Dutton explains that by understanding the nature of our hardwired black and white thinking we are better equipped to negotiate life's grey zones and make subtler and smarter decisions.

Our brains are hardwired to sort, categorize and draw lines. It's how we navigate the kaleidoscope of everyday information. Yet imagine failing an exam by a...

About the Author

Kevin Dutton

Kevin Dutton

Dr Kevin Dutton is a researcher at the Department of Experimental Psychology, University of Oxford, and a member of the Oxford Centre for Emotions and Affective Neuroscience (OCEAN) research group. He regularly publishes in leading international scientific journals and speaks at conferences around the world. He is the author of the acclaimed Flipnosis: The Art of Split-Second Persuasion.

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