Penguin Random House South Africa

Categories: Business & Finance, International Non-Fiction, Non-Fiction, Adult
ISBN: 9780670921607
Published: June 2012
Page Extent: 336
Format: Trade Paperback
RRP 420.00

Lean Startup

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Trade Paperback
About the book

THE INTERNATIONAL BESTSELLING SENSATION

'The Lean Startup changes everything.' - Harvard Business Review

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Most new businesses fail. But most of those failures are preventable.

The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.

Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You'll learn how to test your vision continuously, adapting and adjusting before it's too late.

With over a million copies sold across the globe, now is your time to think Lean.

About the Author

Eric Ries

Eric Ries

Eric Ries is an entrepreneur and author of the popular blog Startup Lessons Learned. He cofounded and served as CTO of IMVU, his third startup, and has had plenty of startup failures along the way. He is a frequent speaker at business events, has advised a number of startups, large companies, and venture capital firms on business and product strategy, and is an entrepreneur-in-residence at Harvard Business School. His Lean Startup methodology has been written about in the New York Times, the Wall Street Journal, the Harvard Business Review, the Huffington Post, and many blogs. He lives in San Francisco.

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