Start It Up

About the book

Now in paperback - Start It Up by Luke Johnson, 2012's most inspiring guide to running your own business.

Running your own business is nowhere near as tough as you might think. So what are you waiting for?

Luke Johnson is Britain's busiest tycoon, with a personal fortune estimated at £120 million. From Pizza Express and Channel 4 to his incisive Financial Times column, Johnson has spent two decades on the business frontline.

In Start It Up, Johnson sets out to inspire - and guide - every budding entrepreneur. He tackles the issues that really matter: finding the right idea, sourcing funds, and getting the best from the people you meet on the way - chiefly yourself.

'A must-read for inspiring entrepreneurs, probably the best...