Could you be the Branson of business, the Clarkson of cars or the Schwarzenegger of bodybuilding? Could you stand out as the great and lasting leader of your industry?
In this book, Douglas Kruger takes us on a tour of different worlds and industries, unpacking the answer to a single question: What makes some people leaders in their field? Is it their disproportionate level of knowledge? Their charisma? Their marketing abilities? Is it the way they portray their own identities as ideals to be emulated by tribes of believers, or is it the way they have moved a body of knowledge forward? Most importantly, is it possible for us to emulate their success? The answer is a resounding ‘Yes!’ In What Makes Them Great?, Kruger’s 50 practical, easy-to-follow suggestions...
Douglas Kruger is a Hall of Fame global speaker and the author of several bestselling books. He is best known for enticingly counterintuitive titles like They’re Your Rules, Break Them!, Is Your Thinking Keeping You Poor? and Poverty Proof. He narrates his own books for Audible, and his speech on overcoming poverty has over two million views online. Douglas focuses on how great leaders can elevate human talent and how businesses can dismantle needless rules, incentivise their radical-value employees and foster a culture of innovation. He has been featured on TED, and his columns and articles regularly appear in the media. For a little fun, he also writes novels. Meet him at www.douglaskruger.com
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