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Own Your Industry: How to Position Yourself as an Expert

ISBN 
9780143538608
Format 
Trade Paperback
Recommended Price 
R230.00
Published 
April 2014
About the book: 
Own Your Industry is a guide to what you can do to position yourself as the “go-to-name” in your industry. Because when you are known as the expert, they will come to you. 
 
Learn how to build an industry reputation, use media channels to reach your market and communicate complex ideas through memorable frameworks. Discover how your fee structure defines you as beginner or valued veteran. 
 
The book explains how to develop a title, become a face and a voice in the minds of key industry players, and use simple but powerful positioning techniques to cut through the marketing clutter of your competitors.
 
Become the answer to the question, “You know who you should talk to about that?”
 
See him in action at www.douglaskruger.co.za.
 

Other titles by this author 
About the Author

Douglas Kruger is an international speaker, business author and five times winner of the Southern African Public Speaking Championships.

He helps organisations to innovate, break their own rules and disrupt industry norms, in order to position themselves as leading brands.

See him in action at www.douglaskruger.co.za. 

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