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Hacking Growth: How Today's Fastest-growing Companies Drive Breakout Success

ISBN 
9780753545379
Format 
Trade Paperback
Recommended Price 
R320.00
Published 
April 2017
About the book: 
Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies.
 
Hacking Growth  is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth  does for market share growth what The Lean Startup  does for product development and Business Model Generation does for strategy. Hacking Growth  focuses on customers – how to attain them, retain them, engage them, and monetize them – rather than product.
 
Written by the method's pioneers, this book is a comprehensive toolkit or 'bible' that any company in any industry can use to implement their own growth hacking strategy, from how to set up and run growth teams, to how to identify and test growth levers, and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful, and achieve more consistent, replicable, and data-driven results.
 
"A compelling methodology... to increase market share quickly." - Eric Ries, bestselling author of The Lean Startup
 
"A must-read for anyone in business." -  James Currier, managing partner, NFX Guild
 
"Will teach you how to think like a marketer of tomorrow." - Josh Elman, partner, Greylock Partners.

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