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How to Change: The Science of Getting from Where You Are to Where You Want to Be

ISBN 
9781785043727
Format 
Trade Paperback
Recommended Price 
R350.00
Published 
June 2021
About the book: 
The groundbreaking blueprint to help you and those around you to achieve super-human personal and professional goals, from the master of behaviour change
 
'Katy Milkman shows in this book that we can all be a super human'  - Angela Duckworth, bestselling author of Grit
 
How to Change  is a powerful, groundbreaking blueprint to help you - and anyone you manage, teach or coach - to achieve personal and professional goals, from the master of human nature and behaviour change and Choiceology podcast host Professor Katy Milkman.
 
Award-winning Wharton Professor Katy Milkman has devoted her career to the study of behaviour change. An engineer by training, she approaches all challenges as problems to be solved and, with this mind-set, has drilled into the roadblocks that prevent us from achieving our goals and breaking unwanted behaviours. The key to lasting change, she argues, is not to set ever more audacious goals or to foster good habits but to get your strategy right.
 
In How to Change  Milkman identifies seven human impulses, or 'problems', that commonly sabotage our attempts to make positive personal and professional change. Then, crucially, instead of getting you to do battle with these impulses she shows you how to harness them and use these as driving forces to help instil new, positive behaviours - better, faster and more efficiently than you could imagine.
 
Drawing her own original research, countless engaging case studies and practical tools throughout to help you put her ideas into action, Milkman reveals a proven, inspiring path that can take you - once and for all - from where you are today to where you want to be.
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