South African Trade Publisher of the Year 2016, 2017 & 2019

Search for your favourite author or book


 
For all official information and updates regarding COVID-19, visit the South African Department of Health's website at www.sacoronavirus.co.za
 

Imagine It Forward: Courage, Creativity, and the Power of Change

ISBN 
9780753545720
Format 
Trade Paperback
Recommended Price 
R350.00
Published 
October 2018
About the book: 
In Imagine It Forward,  Beth Comstock, the former vice chair of GE, describes her twenty-five year efforts to be an instigator of change at every level of business. When she first moved from NBC to parent company GE in 1998, she was ignored as a woman in a man's world, treated as an outsider because she didn't have a business background, and ignored as a mere PR person. But CEO Jeff Immelt realized even then that the industrial giant, like so many businesses, had to change fast in order to stay relevant in a world where Google, Facebook, and an explosion of internet companies were transforming how goods and services were marketed, made, and sold.
 
In a deeply personal journey filled with practical takeaways from two plus decades of initiating change at the top levels of one of the largest corporations in the world, Comstock lays out the challenges, opportunities, tools, and practices needed to embrace change, whatever industry you are in, and make it part of every management decision.

Others also viewed

Land reform and the possibility of expropriation without compensation are among the most hotly...
There are always silver linings. There is always hope. There are always smart ways forward, and...
Whole: Bowl Food for Balance is all about healing your relationship with food. Food is not the...
An epic new novel set in the world of Assassin's Creed Valhalla.   Mid-9th Century...