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Own Your Industry: How to Position Yourself as an Expert

ISBN 
9780143531210
Format 
Epub
Recommended Price 
R185.00
Published 
April 2014
About the book: 
Own Your Industry is a guide to what you can do to position yourself as the “go-to-name” in your industry. Because when you are known as the expert, they will come to you. 
 
Learn how to build an industry reputation, use media channels to reach your market and communicate complex ideas through memorable frameworks. Discover how your fee structure defines you as beginner or valued veteran. 
 
The book explains how to develop a title, become a face and a voice in the minds of key industry players, and use simple but powerful positioning techniques to cut through the marketing clutter of your competitors.
 
Become the answer to the question, “You know who you should talk to about that?”
 
See him in action at www.douglaskruger.co.za
 
Other titles by this author 
Listing 
About the Author
Douglas Kruger is an international speaker, and the author of eight business books with Penguin, including bestselling titles like Own Your Industry - How to Position Yourself as an Expert,  and Poverty Proof - 50 Ways to Train Your Brain for Wealth.
 
In honour of excellence in his craft, Douglas has been inducted into the ’Speakers Hall of Fame.' He also hosts a popular daily YouTube show, called ‘From Amateur to Expert.’
 
Meet Douglas at  www.douglaskruger.com

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