Search for your favourite author or book

Youtility: Why Smart Marketing is About Help not Hype

ISBN 
9781591846666
Format 
Hardback
Recommended Price 
R505.00
Published 
September 2017
About the book: 
The difference between helping and selling is just two letters
 
If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?"
 
Jay Baer's Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

Others also viewed

  Are you happy?      If the answer is yes, enjoy it. If it’s a...
The Psychic Tarot for the Heart Oracle Deck, with its accompanying guidebook and 65 beautifully...
Co-opted by the British military, archaeologist and adventurer Thomas Edward Lawrence became...
Queen of the New Age... a founder of the self-help movement... the closest thing to a living saint...