Search for your favourite author or book

How To Fly A Horse

ISBN 
9780099591771
Format 
Paperback
Recommended Price 
R295.00
Published 
March 2016
About the book: 

WINNER OF THE 800-CEO-READ BUSINESS BOOK OF THE YEAR 2015

In the vein of Susan Cain's QUIET  and Malcolm Gladwell's DAVID AND GOLIATH, HOW TO FLY A HORSE  is a smart, empowering book that dispels the myths around genius and creativity.

There is a myth about how something new comes to be; that geniuses have dramatic moments of insight where great things and thoughts are born whole. Symphonies are composed complete. Science is accomplished with eureka shrieks. Businesses are built by magic touch.

The myth is wrong. Anyone can create.

Acclaimed technology pioneer Kevin Ashton takes us behind the scenes of creation to reveal the true process of discovery and how ‘new’ comes to be. From Archimedes to Apple, from Kandinsky to the Coke can, from the Wright brothers – who set out to ‘fly a horse’ – to Woody Allen, he exposes the seemingly unremarkable individuals, gradual steps, multiple failures and countless ordinary and often uncredited acts that led to our most astounding breakthroughs.

Others also viewed

Whether you're cooking for yourself, your partner or your family, an air fryer is the perfect...
  Discover what The Lord's Prayer really means, reinterpreted for a modern audience...
From the New York Times bestselling author of The Four, a provocative book of hard-won wisdom for...
Business secrets from the heads of the world's most exciting and innovative companies,...