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A Trick Of The Mind: How the Brain Invents Your Reality

ISBN 
9781529900071
Format 
Trade Paperback
Recommended Price 
R440.00
Published 
September 2025
About the book: 
How does your mind work? Daniel Yon pieces together cutting-edge research to argue that the brain is a scientist, conjuring up theories to make sense of the world that surrounds it. This radical book will profoundly reshape how we think about how we think.
 
How does your brain decide what it’s seeing, from the physical world to other people? For decades, scientists have tried to understand how our brains work, not realising that the answer lies much closer to home than it seems.
 
The latest research in neuroscience and psychology suggests that the brain is doing the same thing that the scientists are: using past experiences to build theories of how the world works, and using these models to predict and make sense of it. Through this process, your brain constructs the reality that you live in.
 
In this book Daniel Yon takes the research one step further, uncovering how your brain colours your perception of the world, the judgements you make about other people and the beliefs you form about yourself. With transformative applications for how we engage with other communities and approach mental illness,  A Trick of The Mind  will revolutionise the way you think.
About the Author

Daniel Yon is an experimental psychologist, cognitive neuroscientist and director of The Uncertainty Lab at Birkbeck, University of London. He received his PhD in 2018, took up his first academic post in 2019 and joined the faculty at Birkbeck in 2021 - where he is now Associate Professor (Reader) in Cognitive Neuroscience. In 2023 he was made a Visiting Fellow of the Paris Institute for Advanced Study and in 2024 he was awarded the Experimental Psychology Society’s EPS Prize for distinguished, independent and original contributions to experimental psychology. He lives in London with his wife, Rosa.

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