Reg Lascaris co-founded the advertising agency TBWA\ Hunt\Lascaris in South Africa in 1983 but he started out literally selling from the boot of a car. The agency has won countless accolades from FinWeek and Financial Mail, including Agency of the Century. They were also the first ever South African company to win Ad Age’s International Agency of the Year. In 2009 Reg and John Hunt were joint recipients of the Financial Time’s Lifetime Achievement Award. Reg has co-authored five best-selling books – Third World Destiny, Communicating in the Third World, Revelling in the Wild, Fire & Water and The South African Dream. He is TBWA’s Regional President for Africa/Middle East.