South African Trade Publisher of the Year 2016, 2017 & 2019

Search for your favourite author or book


 
For all official information and updates regarding COVID-19, visit the South African Department of Health's website at www.sacoronavirus.co.za
 

Relentlessly Relevant: 50 Ways

ISBN 
9781415208373
Format 
Epub
Recommended Price 
R185.00
Published 
May 2015
About the book: 
The rules of consumer engagement have changed. Your customers no longer care about legacy – what matters to them is how you are innovating into their world today. The classic ‘solve a problem’ approach that industry giants have always employed is no longer relevant. Consumers want switched-on, creative responses to their needs and desires.
 
In Relentlessly Relevant, professional speaker and business guru Douglas Kruger explores the field of innovation, reducing its subject matter to the simple starting points you need to become an industry trendsetter. It pinpoints the levers within your own business crying out for innovation, as well as the bits you should leave alone at all costs, and it teaches you to change your traditional way of thinking, altering how you relate to your customers’ immediate reality.
 
Using examples from local and international brands, this book shows you don’t have to be a tech giant to innovate, but you do need to know how to think in the right patterns. This is a business imperative. Innovators of today will own their industries tomorrow by constantly asking, ‘How can we become relentlessly relevant?’
Other titles by this author 
Listing 
About the Author
Douglas Kruger is an international speaker, and the author of eight business books with Penguin, including bestselling titles like Own Your Industry - How to Position Yourself as an Expert,  and Poverty Proof - 50 Ways to Train Your Brain for Wealth.
 
In honour of excellence in his craft, Douglas has been inducted into the ’Speakers Hall of Fame.' He also hosts a popular daily YouTube show, called ‘From Amateur to Expert.’
 
Meet Douglas at  www.douglaskruger.com

Others also viewed

Anyone who longs for a beloved grandmother’s famous milk tart or melkkos, or a great aunt...
The art of presenting needs a serious shake-up. Presenters still rely on PowerPoint to get ...
‘Mommy, Daddy, what should I be when I grow up?’ This is the question every child...