In the cult-movie The Matrix, Neo is offered two pills. Take the blue pill, he is told, and life goes back to the status quo: predictable, familiar…and a lie.
Should he take the red pill, his eyes will be opened. In a rush of revelation, he will be exposed to a whole new set of answers, then forced to confront the prospect that everything around him was artifice, and nothing was ever what it seemed to be.
What if the answers to wealth followed a similar dynamic?
What if the urgent project of lifting South Africans out of generational cycles of poverty had metastasized into a thoughtless ‘blue-pill’ project; a way of doing things that everyone unthinkingly accepts, even though it has never worked, when the real answers are to be found somewhere else entirely?
Douglas Kruger, author of Is Your Thinking Keeping You Poor? and Political Correctness Does More Harm Than Good, makes just such a case in his hard-hitting new book: How to Grow Rich: 50 Ways to Debunk Money Myths and Master Wealth.
This is no hashing up of passing fads or flashy formulas. This book gets to the very core of what wealthy truly is, how money really works, and how we misunderstand the entire picture, to our detriment.
Here is how it goes wrong: Almost every discussion about wealth and poverty begins with the phrase: ‘Government should…’ But what if government shouldn’t? What if the worst thing government could do is…anything whatsoever? And what if that has been the problem – the proverbial blue pill - for the past quarter century?
Douglas takes us on a devastating tour of grand social visions and kindly sounding political upliftment programmes, through the nations and through the ages, detailing their consistently dismal failure in helping the poor. These social trends and centrally planned solutions are all packaged in the language of social justice, which is how it is possible to sell them politically. Yet they do more harm than good. Government intervention, he argues, is the problem. Other than for the corrupt, governments simply do not create wealth. Full stop.
So what does?
Where does real-world wealth actually originate? How can it be spurred and multiplied, to the benefit of entire nations, and how can you use this knowledge to grow your personal affluence?
We must begin by untangling the two worldviews concerning money: the politically-correct-and-cossetting, versus the harder-to-hear-but-true. Douglas is a practiced master at the art. He writes, speaks and creates YouTube videos on how to identify, debunk and dismantle the broadly accepted fallacies that sound good, but end up hurting the poor.
A heady combination of the culling of sacred cows and practical insights into how the rich think differently, this new offering will whip you out of blue-pill malaise, and cast you headlong into the thrilling world of real answers, with the attendant possibility of real wealth-generation.
Douglas is also the author of Virus-Proof Your Small Business, a tiny book that went global last year. Meet Douglas Kruger at www.douglaskruger.com, and www.breakingwoke.com
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by Douglas Kruger
50 Ways to Debunk Money Myths and Master Wealth.
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