Search for your favourite author or book

The Power of Habit

ISBN 
9781847946249
Format 
Paperback
Recommended Price 
R320.00
Published 
April 2013
About the book: 

In The Power of Habit , award-winning New York Times  business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed.

With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation. Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight.

We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr.

We go inside Procter & Gamble, Target superstores, Rick Warren's Saddleback Church, NFL locker rooms, and the nation's largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.

At its core, The Power of Habit  contains an exhilarating argument: the key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work. Habits aren't destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

READ AN EXTRACT >>

Other titles by this author 

Others also viewed

Number 1 New York Times bestseller recommended by millions of readers - includes exclusive behind-...
Welcome to the world of Peppa Pig, where Peppa, George, Mummy Pig, and Daddy Pig enjoy another...
Explores the projects, dreams and nightmares that will shape the twenty-first century - from...
A high-powered attorney lands the case of her life - all while learning she has twelve months to...