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Business-To-Business Marketing: A Step by Step Guide

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WHAT IS B2B MARKETING?

Business-to-business or B2B marketing is sometimes referred to as industrial or trade marketing, and it deals with products and services that are bought by enterprises rather than individual consumers. For example, not many of us will ever buy earthmoving equipment or a conveyor belt for personal use or as a birthday present. And yet such things certainly are bought – even though you may not find them for sale in the stores you go to on a regular basis.

Cover Reveal: Dutch Courage

26 February 2016 -- penguinbooks
TAH DAH! 
 
There are a few things about publishing a new novel that really scare me. One is opening that email where your publisher sends you early mock-ups of their suggested cover. This email can affect my mood and general state of wellbeing for weeks, months, even years. 
 

The Peculiars

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Nazma was in denial about several things, one of which was that working at the kiosk was going to become her full-time job. It was supposed to be a temporary job until she found a real one, but she had worked there almost every day for the past three months. She wanted to be a pastry chef, and spending her days in the kiosk with its stale food was like being an artist and having to do colouring by numbers. But she had scared herself out of possibly ever being able to get a proper job. In this city – in any city in South Africa – you had to be able to drive.

7 Struik Lifestyle Titles Named Winners in South Africa in the Gourmand World Cookbook Awards 2015

13 January 2016 -- penguinbooks
Struik Lifestyle, an imprint of Penguin Random House South Africa, has recently had seven of its titles named winners in South Africa in the Gourmand World Cookbook Awards for 2015. These titles now all qualify for the next ‘Gourmand Best in the World’ competition.
 
The winning titles are as follows:
 
 - A Taste of Israel by Nida Degutienė (Best Jewish Cuisine Book)
 - Beer Safari by Lucy Corne (Best Drinks Writing Book)

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